Madhvendra Tiwari.
Product · Strategy · Trustworthy AI

Madhvendra
Tiwari (Maddy)

Eight years of taking AI products from first sketch to signed contract. Engineer by training, product leader by trade, strategist by appetite.

Now · Effectus Research + MBA, Edinburgh Before · AI Product Strategist, Instill Base · 55.95° N, 3.19° W (Edinburgh, Scotland)
Madhvendra Tiwari
Class of 2018 Techie, IIT Jodhpur
Strategist AI Governance
Class of 2026 Edinburgh MBA
01 · Proof

Claims are cheap. Here are numbers.

Each one sits in context on the work page: the situation, what I did, what moved.

$0K

Pilot contracts in the six months after the beta went live, at 90% retention

Instill · 2024

0%

Revenue growth in eighteen months, $500K to $950K, across eight XR products

Vizara · 2021 to 2022

0%

Onboarding completion, up from 40%, after reading 10,000 user sessions

needl.ai · 2023

£0.0M

Annual value case for Lloyd’s Register, with a 200%+ ROI behind it

Lloyd’s Register · 2026

0

Promotions in four years, fabrication engineer to product and BD manager

Vizara · 2018 to 2022

0

AR, VR and mixed reality products launched in eighteen months

Vizara · 2021 to 2022

90% ×2

The number behind the numbers: 90% retention across Instill’s pilot customers, and 90% across Vizara’s client base. Things I build tend to keep their users.

Both books of business, independently

02 · The route

Five cities, each a different education.

  1. 2014

    Jodhpur

    Mechanical engineering at IIT Jodhpur. Race buggies, a team of 25, and brakes that concentrate the mind.

  2. 2018

    New Delhi

    Digitising monuments at Vizara. Four years, three promotions, work shown at Dubai Expo 2020.

  3. 2022

    Bengaluru

    Growth product at needl.ai. Fifteen A/B tests across 50,000 users. Cohorts settle arguments.

  4. 2023

    Los Angeles

    First product hire at Instill, building AI that helps enterprises read their own culture.

  5. 2025

    Edinburgh

    The MBA year. Strategy for Lloyd’s Register, an award-winning health AI concept, board-level work.

The full story

03 · Selected work

Shipped, sold and safeguarded.

All work
04 · On the record

From people who hired and shipped with me.

Rare versatility. Rare speed. One of the strongest operators I’ve worked with in any stage company.

Dan Kasper Founder and CEO, Instill

He can brainstorm on strategic level while giving actionable product roadmap the next day.

Abhishek Siroya Collaborator across multiple projects
05 · Thinking

Written in public.

Notes on products and AI, for the 11,000 people who follow along on LinkedIn.